1. Therefore, we have a privacy policy

It is important for SOT of Sweden AB to protect your personal privacy. Therefore, we strive to always protect your personal data in the best possible way and to comply with applicable data protection regulations. With the help of this privacy policy, we want to inform you about how your personal data is processed by SOT of Sweden AB.

2. Who is responsible for your personal information?

SOT of Sweden AB, organization number 559123-5915 (also referred to as "we", "us" and "our"), at Vevaxelgatan 28, 212 41 Malmö is responsible for the processing of your personal data (personal data manager).

3. Personal information about you as we process

3.1 Personal data that you have given us access to or that we have collected from you

You give us access to certain information about you when you become a member of SOT of Sweden AB and when you shop at and when you interact with us in some other way (for example through our customer service).

You can also give us access to data for other reasons. Examples of such information are:

  • Name
  • Age
  • Sex
  • Personal birthdate
  • Contact information (such as email address, telephone number and address)
  • Product feedback and comments (including unstructured comments / information, chat / email)
  • Payment information (such as bank account)

We also collect information about you when you shop at SOT of Sweden AB, when you visit or when you interact with us in other ways. SOT of Sweden AB processes information such as:

  • Technical data (eg IP address, language settings, geographical information)
  • Transaction and purchase information (such as order number and item)
  • Buy and user generated data / e-commerce activities (for example, items you review and click on)
  • Preferences and behavior

3.2 Personal data that we have collected from third parties

In order to maintain good customer relations, SOT of Sweden AB regularly collects personal data from other places / other parties (so-called third parties). The information we collect from third parties is:

  • Addresses from public records to ensure we have your correct address.
  • Credit rating information from credit rating agencies or banks.

4. Information regarding cookies

A cookie is a small text file sent from a website and then stored locally on the visitor's hard drive. SOT of Sweden AB uses cookies to improve your customer experience and to provide you with relevant information and relevant offers. A cookie also tells us if you have visited the site before and which of our pages you have visited.

In your browser, you can choose an option that lets you receive a message before a website sends a cookie to your computer. You can then choose to accept or reject this cookie. You can also choose not to accept any cookies at all. Because different browsers work differently, you can search the help menu to find this setting in your browser.

5. Purpose and legal basis regarding the processing of your personal data

5.1 Purpose regarding the processing of your personal data

We process your personal data for different purposes. SOT of Sweden AB processes your personal data to:

Manage your purchases, which include:

  • Give you information about your purchases on, for example order confirmations, delivery information and so on
  • Deliver your purchases on to the address you specify
  • Manage your purchase if you have chosen to pay by invoice
  • Provide digital receipts for your in-store purchases

Provide a personal experience (profiling) by:

  • Send out newsletters and other marketing to you
  • Customize your experience at SOT of Sweden based on your behavior and your preferences
  • Provide a personalized experience regarding our services, benefits and offers

Improve our communication, our products and services:

  • Handling of customer service matters and/or complaints
  • Identify trends by collecting data for statistical purposes

Manage and manage your data by:

  • Make sure our customer register is updated with the current address

Manage events by:

  • Conduct and manage participation in competitions and/or events
  • Communication before and after competitions and/or events

Handle and manage your membership (valid for members only) by: 

  • Offer points, bonuses and other benefits associated with your personal membership - Manage your account on our site

5.2 Legal basis regarding the processing of your personal data

SOT of Sweden AB bases its processing of your personal data on a number of legal grounds.

  • We process your personal information to fulfill the purchase agreement with you as a customer and / or member. Based on this legal basis, we process information such as your purchases and how you interact with our customer service.
  • Part of the processing of personal data we perform is based on a legitimate interest. This applies, for example, to the information we process to send out personalized offers and to carry out a limited segmentation of customers. This includes processing and analysis of your purchase history, your purchasing behavior and your behavior at to gain more knowledge about you as a customer and our customers in general as well as to improve our offers.
  • In some cases, SOT of Sweden AB may have a legal obligation to process your personal data. This applies, for example, to information about your purchase to fulfill requirements in accordance with the Accounting Act and the Consumer Purchasing Act.
  • SOT of Sweden AB also processes your personal data based on your consent. This includes marketing such as direct marketing, newsletters and customer surveys.

Please note: You are never obliged to give us access to your personal data, but unless you give us access to your personal data, we will not be able to comply with our agreement or comply with our obligations in relation to you.

6. Who can access your personal information?

Your personal data may for certain purposes be shared with parties who process personal data on our behalf, so-called personal data assistants. We will provide your personal information to the following:

  • Suppliers of IT systems such as and its subcontractors regarding development and support. These companies provide services, technical solutions and platforms to SOT of Sweden AB.

We also transfer your personal data to independent personal data providers:

  • Partners. To handle payments from SOT of Sweden AB's customers, we use suppliers to ensure secure payment solutions.

7. How long are your personal data stored?

We will never process your personal data for a period that is longer than permitted by applicable law, regulations, practice or governmental decisions. For example, data may be stored longer if required in accordance with the Consumer Purchase Act or the Bookkeeping Act. Personal data is stored and processed in SOT of Sweden AB's IT system.

Applies to members only: Your information will usually be stored until you cancel your membership. You can contact us at any time to terminate your membership and request that we delete your personal information.

8. Your rights

In accordance with applicable data protection legislation, you have the right to receive information regarding what personal data we process regarding you as well as the right to request correction of your personal data.

You are entitled to request that incorrect personal data concerning you shall be corrected. Based on the purpose of the processing, you have the right to ensure that incomplete personal data is complete.

In certain circumstances, for example, if the processing is no longer necessary for the purposes stated or if you revoke your consent, you have the right to request that we delete your personal data. In some cases, you are also entitled to request that we limit our processing of your personal data.

You have the right to object to our processing of your personal data regarding, for example, direct marketing or profiling, or if the processing is based on our legitimate interest.

You also have the right, in certain circumstances, to have access to the personal data that concerns you, as they have been provided to us, in a structured, established and machine-readable format and you can then transfer them to another personal data controller.

You have the right at any time to cancel all or part of your given consent regarding the processing of personal data, which will start on the same day as your cancellation, unless further processing is required in accordance with applicable law. You also have the right to object to the processing of personal data aimed at profiling and direct marketing.

All communications and all measures taken by SOT of Sweden AB in relation to your rights are provided free of charge. In cases of manifestly unfounded or unreasonable claims, SOT of Sweden AB reserves the right to either charge a reasonable fee that covers the administrative costs of providing this information or to take the requested action, or to refuse to take the requested action.

If you have any complaints regarding our processing of your personal data, you have the right to submit a complaint to the Swedish Data Inspectorate,, or other competent supervisory authority that monitors SOT of Sweden AB's handling of personal data.

9. Contact information

If you wish to exercise your rights or contact us regarding our processing of your personal data, you can do so by contacting SOT of Sweden AB at: [email protected]

This information regarding personal data was compiled by SOT of Sweden AB SE on October 8, 2018.



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